Apple’s “Savvy Solution” Saves iPhones From Trump’s Tariffs

Apple’s “Savvy Solution” Saves iPhones From Trump’s Tariffs
  • calendar_today September 2, 2025
  • Business

Apple is using a new trick to help itself in Donald Trump’s trade war: stroking the president’s ego. In remarks on Wednesday, Trump said Apple will not be subject to a 100 percent tariff on semiconductors, which the White House plans to enact later this year. The penalty could have cost the company billions of dollars by significantly increasing the retail price of iPhones sold around the world. Instead, the move, reported by Reuters, comes after Apple on Wednesday committed an additional $100 billion in investments in the U.S. and gifted the president a customized, gold-plated statue.

Apple CEO Tim Cook told reporters the statue was cut by Corning, an Apple supplier that produces specialty glass for iPhones. The final product was designed by a former Marine Corps corporal who now works at Apple, said Cook. The worker cut the piece into a large glass circle and branded a bold Apple logo into its center. Cook told reporters the statue came from Utah, with a base made of 24-karat gold and Trump’s name engraved. Cook then added an inscription, which he personally signed, reading “Made in America.”

Trump, who has long asked corporations to make more of their products in the U.S., appeared to appreciate the gesture. At a ceremony in the Oval Office on Wednesday, Trump said Apple—and any other company that builds factories in the U.S.—will be exempt from tariffs on semiconductors at the time of their formal enactment. That will be a major break for Apple, which has been on Trump’s public target list for months over the geographic makeup of its supply chain.

The announcement is the latest in a series of ups and downs for Apple and Trump over the spring. Trump had repeatedly chastised Apple in recent months for moving some iPhone production to India rather than bringing it into the U.S. In April, he told an interviewer his trade war policies would result in “Made in America” iPhones. By May, he was more openly combative, at one point even publicly saying he had “a little problem with Tim Cook” while visiting the Middle East. Reportedly, Trump even said as much directly to Cook, adding, “We are treating you really good, we put up with all the plants you built in China for years. We are not interested in you building in India.”

Analysts have long been skeptical about how realistic moving iPhone production to the U.S. would be, given the decades it took to build supply chains in China. But Trump, keen to spin a victory, pushed back against the idea of the move being infeasible or taking time. Commerce Secretary Howard Lutnick said on Wednesday that Apple would be able to find “robotic arms” that would allow it to replicate the precise manufacturing processes its Chinese supply chain has developed.

Cook’s charm offensive, however, may be having an effect. Trump’s comments on Wednesday indicate he has backed off his initial demands. At one point, the president said he would levy a 25 percent tariff on Apple if iPhones weren’t made in the U.S. On Wednesday, he commended Apple’s “significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America.” For now, at least, he is no longer making immediate demands.

Cook, for his part, has suggested some parts of the iPhone are already made in America, such as semiconductors, glass, and Face ID modules. But he offered no specific timeline for a final assembly plant in the U.S. and did not rule out the possibility that it would remain outside the U.S. for some time.

This is a playbook Apple and Cook have mastered before, at least with Trump. In Trump’s first term, Cook regularly flattered the president with promises of investment, while often sidestepping or stalling on more extreme demands. In 2017, Trump proudly tweeted Apple would build three “big, beautiful” factories in the U.S. One was built in 2018—but only after he left office. The factory made face masks, not iPhones or other consumer tech. Last year, Trump toured a new Texas plant where he claimed Apple could manufacture iPhones in the U.S. Apple instead pledged the plant to the MacBook Pro. To date, there has been no evidence of an American iPhone.

Now Apple has promised $600 billion in U.S. investments over the next four years. The figure sounds substantial, but analysts told Reuters it would be unsurprising to see Apple spend that much in the U.S., and that it was similar to pledges the company made during the Biden administration and Trump’s previous term. In other words, this may be more of the same from Apple, rather than any additional concession.